One of the most famous examples of the exchange of information between Procter Gamble & (P & G) and Walmart. Walmart provider P & G access to sales figures for each part that Walmart buys in P & g. information collected from P G & daily from each store Walmart and P & G uses the information for the management of additional inventory to Walmart. Monitoring the preparation of any article of P G & at any store Walmart, knows P & G if the stock is lower than the threshold acts as a trigger for broadcast. This is done electronically. The advantage to P & G is that you can sell to customers, and benefits to the Walmart quite inventory on the shelves. P G has a similar agreement & with other major retailers. virtual collaboration